Best Qualtrics Alternatives & Competitors in 2024

Qualtrics is a leading cloud-based experience management software with a 3.38% market share. It started as a simple academic research tool and has become a top name in the survey industry.

In 2017, the company launched Qualtrics XM. The platform focused on customer, employee, product, and brand experiences. Even though it works well for some companies, it adds complexity and costs for others.

Many businesses that want targeted customer feedback tools find these features too overwhelming. As a result, there’s a growing demand for simpler, more affordable alternatives with strong analytics and reporting capabilities.

In this article, we’ll explore the best Qualtrics alternatives. We’ll also cover their features, pros, cons, and pricing to help you choose the right solution for your business and budget.

A Detailed Overview of the Leading Qualtrics Alternatives 2024

Check out our top alternatives to Qualtrics you should try in 2024:

Now that we have a basic understanding of these tools let’s look at them in detail.

Top 11 Qualtrics Competitors and Alternatives in 2024

Below are the 11 top Qualtrics alternatives and competitors for 2024. We’ve included each tool’s standout features, pros and cons, and pricing to help you make your choice.

1. ClearlyRated—The #1 Qualtrics Alternative & Competitor

Via: ClearlyRated

ClearlyRated is a client feedback and reputation management platform for professional service firms. It serves industries like staffing, accounting, legal, and consulting.

The platform’s industry focus and strong benchmarking capabilities help firms compare their performance to industry standards. With over a decade of data, businesses can identify areas for improvement. ClearlyRated allows firms to collect, analyze, and use client feedback through customized surveys and Net Promoter Score (NPS) metrics.

Comparison of Key Features

Customization Options

ClearlyRated’s survey platform offers extensive customization options. Users can easily modify their surveys’ look, feel, and content.

To access these tools, log into the ClearlyRated Dashboard and click the Setup tab. Users appreciate that ClearlyRated offers predefined survey questions but also allows complete customization to meet their needs.

Source: G2

In contrast, Qualtrics offers customization options, but many users find them inflexible. Users often request more control over survey design without needing CSS coding. This limitation restricts creativity and makes it harder to match the survey with branding or aesthetic preferences.

Here’s what a user said about Qualtrics’ customization capabilities:

Source: Capterra

Another user reported a similar experience:

Source: Capterra

Integration with Tools

ClearlyRated integrates easily with popular CRMs like Salesforce, Bullhorn, and Microsoft Dynamics. Its one-click integrations eliminate manual data entry and sync real-time feedback across platforms. Users like the easy process that boosts efficiency within existing workflows.

In contrast, Qualtrics users struggle with data management and integration. The platform lacks intuitive data manipulation tools. It complicates analysis with poor handling of missing data. Integrating external sources or exporting data is cumbersome.

Here’s what one G2 user had to say,

Customer Service and Support

ClearlyRated provides excellent customer support. It also offers 1-on-1 assistance during implementation for a smooth transition. Its knowledge base includes articles, video tutorials, and FAQs. These resources help users find answers independently and eliminate the need for direct support.

Take a look at what this user had to say about ClearlyRated:

Performance

ClearlyRated enables quick survey loading and efficient data processing. This lets users access insights rapidly and keep projects moving smoothly.

Here’s what a user had to say:

Source: G2

Conversely, Qualtrics users report slow loading times, especially with large data sets. This delays the data analysis process.

Managing open-ended responses and directory functions feels clunky and slow, impacting user experience.

Source: Qualtrics XM Community 

Here’s what another user reported:

Source: Capterra

In-depth Analytics & Reporting

ClearlyRated’s advanced analytics provide real-time insights into client satisfaction. Firms can identify areas for improvement and enhance service delivery. After collecting feedback from satisfaction surveys, users can take proactive actions using self-service tools.

A dedicated ClearlyRated Customer Success Manager is available for support, but self-service tools let users address churn risks and tackle critical issues efficiently.

Users have expressed a strong appreciation for these analytics features. One user noted that the insights provided were important in refining their service offerings,

Source: G2

On the other hand, many Qualtrics users find the analytics features basic. This lack of depth makes it hard to better understand the data.

It feels like valuable insights are missing, which could enhance decision-making. While the survey features are advanced, the analytics side falls short.

For example, here’s what a user reported:

Source: Capterra

Another user said:

Source: Capterra

Client Feedback and NPS Management

ClearlyRated is a standout platform for managing client feedback and Net Promoter Score (NPS), designed to give service-based businesses clear metrics that help boost client satisfaction and retention. This platform is especially suited for professional service industries, where its feedback tools cater specifically to their needs. 

In contrast, Qualtrics XM also includes NPS tracking, but it’s just one part of a larger toolkit, which may not have the same depth that ClearlyRated offers for feedback management.

Pros

• Simplifies client feedback with straightforward survey tools
• Brings in industry-specific insights to improve client satisfaction
• User-friendly platform that’s easy to navigate and requires minimal training
• Backed by responsive customer support

Cons

• Some users note limitations in summarizing written comments into key takeaways, making it harder to get quick overviews from open feedback

Pricing

• ClearlyRated offers Premium, Plus, and Enterprise plans with custom pricing options

2. GetFeedback

Via: GetFeedback

GetGetFeedback provides a robust solution for enhancing customer, employee, and product experiences. Thanks to its advanced survey builder, you can easily create and analyze a variety of surveys, helping you gather valuable insights. 

It offers a simple and interactive interface and is a great alternative to Qualtrics XM. However, if you’re looking for advanced customization options or complex question types, you might find it somewhat lacking, as some users have mentioned. Also, if integration with Salesforce is on your wishlist, be prepared for potentially high costs.

Key Features

• Unlocks insights from extensive text feedback using sentiment analysis and keyphrase identification
• Conducts surveys in multiple languages to reach a wider audience
• Centralizes all business information with custom survey dashboards
• Utilizes real-time surveys and robust analytics to identify specific customer needs

Pros

• Intuitive user interface

Cons

• Some users faced issues in generating shareable survey URLs

Pricing

• Custom pricing

3. Typeform

Via: Typeform

Typeform is a highly customizable tool for creating engaging online surveys, feedback forms, and quizzes. Its intuitive design makes it a go-to option for many businesses, especially compared to tools like Qualtrics. Whether you’re collecting feedback, conducting research, or generating leads, Typeform makes these tasks much easier for small- to mid-sized businesses.

But it’s not just about creating forms—Typeform goes a step further by enabling businesses to converse with their audience rather than just collecting feedback and calling it a day. This is achieved through features like conditional logic, which personalizes the survey flow based on user responses, making participants feel more involved.

Additionally, Typeform offers various features, such as NPS surveys, offline surveys, and an executive dashboard, all of which enhance its capability to engage with customers. The built-in library of multimedia elements—like photos and videos—also contributes to a more dynamic and visually appealing experience, moving away from traditional survey formats.

Key Features

• Makes real-time edits to published surveys for agile data collection and enhanced accuracy
• Gathers qualitative and quantitative data using various question formats, including multiple-choice and open-ended responses
• Conducts thorough analyses within Typeform with tools for statistical tests, cross-tabulations, and sentiment analysis

Pros

• Seamless onboarding process with no setup fees
• Curated educational materials on question design and sampling techniques
• Builds custom reports featuring specific metrics, advanced segmentation, and personalized branding

Cons

• Typeform doesn’t offer a free trial for testing platform features
• Limited customization options for aligning surveys and reports with brand identities

Pricing

• Basic: $25/month per user
• Plus: $50/month per 3 users
• Business: $83/month per 5 users
• Enterprise: Custom pricing

4. SurveyMonkey

Via: SurveyMonkey

SurveyMonkey is cloud-based SMS survey software designed to create surveys and gather customer feedback, transforming that information into actionable insights. Its impressive features include integration into over 120 systems and access to more than 250 pre-built templates. Additionally, its AI-driven guidance helps customize survey questions, ensuring faster and more accurate deployment.

One of the platform’s best features is its free Net Promoter Score (NPS) tools. SurveyMonkey offers an extensive question bank that allows users to tailor NPS surveys to fit their specific brand needs. 

It also has advanced features like data filters, tags, and trend reports, making it easy to transform survey responses into meaningful data for your business decisions.

Key Features

• Crafts surveys with AI guidance to improve question quality
• Provides an intuitive experience for admins, users, and respondents
• Keeps respondents focused with a single-page, distraction-free layout
• Uses a question bank for quick, consistent survey creation
• Efficiently gathers complex data with matrix questions
• Visualizes data with clear charts, graphs, and dashboards

Pros

• Offers a wide selection of questions from a comprehensive question bank
• Allows exporting survey data as CSV or PDF for analysis in your preferred tools
• Enables multilingual surveys to reach a broader, global audience

Cons

• No free trial
• IP address blocking for data control isn’t included in lower-tier subscriptions
• Response collection methods like phone and email are only available in higher-tier plans

Pricing

• Team Advantage: $25/month per user
• Team Premier: $75/month per user
• Enterprise: Custom pricing

5. SurveySparrow

Via: SurveySparrow 

SurveySparrow is a top SMS survey tool, popular for its easy-to-use interface and support for multi-channel interactions. It is known for its conversational survey style, supporting over 86 languages to serve a global audience.

The platform offers visual workflows that are simple to automate, helping reduce response times. It collects data through various channels, including email, SMS, weblinks, Slack, social media, Microsoft Teams, and mobile SDKs. While it’s an effective tool for smaller businesses, its features don’t meet the needs of larger enterprises.

Key Features

• Creates custom objects, fields, rules, calculations, and views
• Supports multiple languages and currencies for global transactions
• Offers a centralized dashboard for team collaboration
• Has branded surveys with various question types, themes, and logos
• Analyzes survey results in real time with built-in reporting tools
• Integrates with Google Sheets, Salesforce, and Mailchimp 

Pros

• Gathers feedback from multiple channels

Cons

• The UI makes it difficult to filter and analyze data results

Source: G2

Pricing

SurveySparrow offers a limited free version, with paid plans starting at $19 per month per user. The pricing tiers are as follows:

• Free forever
• Basic: $19/month per user
• Starter: $39/month per user
• Business: $79/month per 3 users
• Professional: $249/month per 5 users
• Enterprise: Custom pricing

*All prices are billed annually

6. ZohoSurveys

Via: ZohoSurveys

Zoho Survey is a user-friendly platform with branching logic, making it a strong Qualtrics alternative. It lets users create intuitive surveys with over 30 question types for various research needs.

The platform is designed for businesses, educators, and researchers and distributes surveys via social media and email. It offers customizable themes and personalization features to meet various needs while keeping the interface easy to navigate.

Key Features

• Creates mobile-friendly surveys for convenience
• Uses pre-designed templates for professional surveys
• Navigates easily with an intuitive interface
• Customizes experiences with advanced logic like skip logic and conditional questions
• Uses branching logic, piping, and randomization to show relevant questions
• Tracks survey results in real-time for immediate feedback and action

Pros

• Enhances relevance and reduces fatigue with skip logic
• Expands reach with multilingual support
• Links responses with demographics for deeper analysis and pattern discovery
• Ensures data security with HIPAA compliance and strong privacy controls

Cons

• Some users report the UI is inconsistent

Source: G2

Pricing

• Free forever
• Basic: $25/ month
• Plus: $35/ month
• Pro: $49/month
• Enterprise: $109/month 

7. Medallia

Via: Medallia 

Medallia is great for large-scale NPS surveys. It combines AI-based technologies to provide powerful insights.

The platform also analyzes both structured and unstructured data to find the key drivers of customer satisfaction.

The predictive analysis and real-time reporting features make it even more useful. It lets you create detailed customer profiles to help you understand customer needs and issues on a much deeper level).  

Key Features

• Uses AI technologies to predict customer behaviors
• Collects and analyzes user feedback with predictive analytics
• Creates detailed experience profiles for every customer
• Organizes NPS scores to focus on targeted improvements
• Tracks NPS metrics and customer sentiment in real-time

Pros

• Handles large volumes of NPS surveys
• Analyzes key drivers to prioritize improvement based on the impact
• Facilitates in-depth customer profiling for personalized insights

Cons

• It takes time to integrate with various platforms

Pricing

• Custom pricing

8. Alchemer

Via: Alchemer

Alchemer, formerly SurveyGizmo, ranks among the best voice-of-customer tools. It is user-friendly and flexible.

The platfrom delivers advanced capabilities to create insightful surveys. Unlike Qualtrics, it provides actionable insights from the start.

It doesn’t charge per response, maximizing ROI.

Key Features

• Quickly kickstarts various survey projects with pre-built templates
• Allows live edits to surveys even after publishing
• Offers multiple-choice and open-ended questions
• Creates personalized survey paths using skip logic, branching, and randomization
• Provides over 43 question types right out of the box
• Offers a custom question developer kit for added versatility
• Includes 20 survey logics and branching options to improve response rates

Pros

• Customizes surveys with brand logos and colors for a consistent identity
• Ensures HIPAA compliance to protect sensitive data
• Controls participation based on criteria or limits attempts to collect target data

Cons

• You can’t add additional logos to surveys

Source: G2

Pricing

• Custom pricing

9. Survicate

Via: Survicate 

Survicate is a great alternative to Qualtrics XM for gathering customer feedback. Its easy-to-use interface easily creates and manages surveys for regular feedback or one-time polls.

The platform uses advanced skip logic, so users only see questions that matter to them. This feature improves the quality of responses. Survicate also sends real-time alerts for certain answers, allowing you to respond quickly and keep up with customer needs.

Key Features

• Creates attractive surveys with its user-friendly design
• Trigger surveys at the right moment for varied engagement
• Unlimited free users and surveys for broad accessibility
• Integrates with multiple tools 

Pros

• Accurate NPS calculations that consider partial responses
• Advanced targeting features for more unbiased results
• Fully customizes surveys to match your brand identity

Cons

• You can’t combine NPS surveys from different channels as it requires you to merge feedback manually
• Needs at least one response before you can display the survey publicly

Source: G2

Pricing

• Good: $109.10/month (€99/month per 5 seats)
• Better: $164.20/month (€149/month per 10 seats)
• Best: $274.40/month (€249/month per 15 seats)
• Better than the Rest: $329.50/month (€299/month for custom seats)

10. QuestionPro

Via: QuestionPro

As a leading SaaS provider, QuestionPro offers various tools to gather feedback and measure customer experiences. One of its best features is it fully customizes the survey experience to meet your needs.

The platform’s Sentiment Analysis feature uses Natural Language Processing (NLP) to sort feedback into positive, negative, or neutral. This helps you understand customer feelings better and take action to improve satisfaction.

Key Features

• Collects feedback through online, paper, and phone surveys for more flexibility
• Improves user engagement with features like single-page surveys and visual progress bars
• Adds multimedia elements like images, videos, and audio to your surveys
• Uses advanced logic, such as piping, skip logic, and conditional questions
• Offers Heat Map Analysis to show areas that get the most attention
• Creates color-coded charts to easily spot high-engagement areas
• Enables Push Metrics to schedule and share weekly survey reports by email

Pros

• Share surveys easily on social media to reach more people
• Personalize survey URLs with custom domains for a consistent brand experience
• Creates 360-degree feedback surveys to gather insights from multiple sources

Cons

• Some users report occasional lags and slow loading times

Pricing

• Essentials: Free
• Advanced: $99/month per user
• Team Edition: $83/month per user
• Research Edition: Custom pricing

11. InMoment

Via: InMoment 

InMoment is an experience intelligence platform that uses AI-driven analytics to turn feedback into actionable insights. Unlike many platforms that only collect data, InMoment goes deeper to understand customer sentiments and intentions. 

It also offers Voice of Customer (VoC) services that gather real-time feedback from various touchpoints, allowing immediate application of insights. 

Key Features

• Manages large amounts of data easily with an intuitive CX dashboard
• Improves customer retention by mapping detailed customer journeys
• Captures feedback from both individual customers and groups with case management tools
• Runs NPS, CSAT, CES, and micro surveys to measure customer sentiment
• Collects data from different sources, like websites, mobile apps, SMS, and email

Pros

• Uses micro-surveys and in-app NPS to get real-time feedback
• Offers advanced targeting and segmentation to customize surveys

Cons

• The platform can be slow and occasionally unreliable. This can result in data losses.

Pricing

• Available in CoreCX, Enterprise & Custom plans: Custom pricing

Get Started with ClearlyRated

Qualtrics is a powerful platform for customer experience (CX). It provides many features that help businesses find gaps, identify areas for improvement, and take action.

However, as the platform has evolved, many users have found it quite complex and pricey, especially for those without substantial budgets for feedback collection. Luckily, you’ll find many alternatives to Qualtrics that offer unique features for gathering and analyzing feedback.

Among these, ClearlyRated is an excellent one-to-one alternative to Qualtrics. With its industry-specific insights, outstanding support, and robust benchmarking capabilities, it focuses on delivering actionable insights in a user-friendly manner. This dedication to customer success makes ClearlyRated a compelling option for enhancing your customer experience strategy.

If you’re considering making a move, why not book a free demo with ClearlyRated? It’s a fantastic opportunity to explore how this cost-effective solution can help you gather valuable feedback and improve your customer experience initiatives today!