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Experience Ignited: Turning Client Experience into Predictable Growth

Wednesday, February 18 at 10am PT | 1pm ET

The accounting industry in 2026 is defined by rapid transformation, rising client expectations, and intensifying competition. Firms are navigating AI-driven automation that’s becoming baseline practice. At the same time, technology and operational pressures are reshaping how clients judge value and choose their accounting partners — often rewarding firms that deliver faster, smarter, and more proactive experiences. In this climate, client experience (CX) has emerged as one of the most powerful competitive differentiators for accounting firms — especially as firms seek growth beyond compliance and traditional service models.

Join ClearlyRated Founder & VP of Customer Success, Eric Gregg, for a practical, insight-driven session on how client experience can become one of your firm’s most reliable growth engines. Whether you’re actively investing in CX or just starting to explore what’s possible, this session will give you clear frameworks and real-world perspective you can act on.

In this session, you’ll learn how to:

  • Differentiate your accounting firm in a market where clients expect speed, insight, and digital-first service
  • Understand what client experience truly is (and isn’t), and where your firm falls on the CX maturity curve
  • Turn service issues and feedback into opportunities for stronger relationships and increased revenue
  • Unlock growth with existing clients by building trust, proof of excellence, and proactive engagement

Can’t make it live? No problem — this webinar will be recorded and shared, along with the slide deck, with all registrants.

Register now to reserve your seat!

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‍Your Host:

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Eric Gregg
Founder | ClearlyRated
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Resources that elevate your efforts

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Elevating the Accounting Client Experience: A Modern Playbook

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

Join us for a 40-minute, fast-paced webinar designed specifically for accounting firm marketers who want to elevate their client experience strategy. We’ll unpack the five most important features or attributes of a client feedback platform — and go beyond the technology to explore what really drives a successful, ROI-increasing client experience program.

Drawing on years of expertise, ClearlyRated Founder & CX Strategist Eric Gregg will be joined by Alexandra Brophy, Sr. Marketing Manager at Baker Newman Noyes to share both strategic insights and real-world perspective from the field.

What You’ll Learn:

  • The essential technical features to prioritize when evaluating a platform
  • How to scale a client feedback program as your firm grows
  • Strategies for improving adoption across partners and staff
  • The intangible qualities that separate a “good” platform from a true growth driver

Whether you’re just beginning to explore client feedback solutions or actively searching for the right platform, this session will equip you with the knowledge to make a confident, informed decision.

‍Speakers:

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Alexandra Brophy
Sr. Marketing Manager | Baker Newman Noyes
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Eric Gregg
Founder | ClearlyRated
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Harnessing Client Experience for Successful M&A

Client Experience
Employee Experience
Industry Benchmarks
NPS
Net Promoter® Score

Join us for a panel discussion tailored specifically for accounting firms with a merger or acquisition in the near future. Hosted by Eric Gregg, CEO & Founder of ClearlyRated, this webinar will provide you with practical tools and rich insights, drawn from key communication techniques and survey data applications.

You'll benefit from the unique knowledge of three accomplished industry veterans - Katie Tolin of Growth Partners, Alyson Fieldman of Rockit Results, and Jade Reichling of EisnerAmper, each with a successful track record in skillfully handling and assisting with mergers and acquisitions.

What you'll learn:

  • How to leverage the power of timely communication to keep your clients, staff, and stakeholders confident and informed during the transition.
  • Insights on how to extract and apply imperative data from client surveys before, during, and after the deal.
  • The impact of starting your surveys early in the M&A process and how this critical step can shape the success of the transaction.
  • Real-life scenarios where client experience tipped the balance in M&A outcomes.

Presenter

Eric Gregg, Co-Founder
Connect on LinkedIn

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CX for Accounting - How Best of Accounting™ Firms Outpace the Industry

Best of Accounting
Client Experience
Industry Benchmarks
NPS
Net Promoter® Score

Join ClearlyRated founder and CX strategist, Eric Gregg for a fast-paced, 30-minute discussion of how Best of Accounting firms leverage the program to outpace the competition.

More than just a survey, learn how ClearlyRated is helping firms unlock growth through better service, stronger social proof, and improved reputation, with the industry's largest database to benchmark your performance.

What you'll learn:

  • The role that CX has in accelerating accounting firm growth
  • How the Best of Accounting designation is earned, and how the program impacts growth
  • Simple tools for improving retention and increasing expansion
  • How to turn client testimonials into new opportunities

About our Moderator

Eric Gregg, Founder & CX Strategist

With two decades of research experience in B2B professional services, Eric Gregg and the team at ClearlyRated have analyzed more than 7.2 million surveys with the goal of determining what drives success for professional services firms.

Eric has served as an adjunct faculty member in Portland State University’s marketing program, and has published numerous articles, business cases, and technical notes in the field of marketing, client loyalty and employee satisfaction. His research and consulting have been featured in articles and as a noted industry speaker.

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Bridging the Talent Gap: Using CX and AI to Elevate Client Experience in Accounting

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

Accounting firms are at a crossroads: with three-quarters of CPAs set to retire over the next decade and a shrinking pipeline of new graduates, marketing and operations leaders must find innovative ways to sustain—and elevate—client and employee experience.

Join ClearlyRated founder and CX strategist, Eric Gregg, and Roshan Chekuri, GM of AI Products at Floqast, as they discuss the future of talent in accounting and how AI can not only provide personalized, white-label client experience, but automate and improve marketing and sales processes to create pipeline and firm growth.

In this 60-minute session, they cover the following:

  • The future of talent and the workforce in accounting.
  • How AI can help mitigate the talent gap and elevate CX at your firm.
  • How to leverage AI and your expertise to create effective marketing campaigns and grow your pipeline.
  • All of your questions!

Speakers:

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Roshan Chekury
GM of AI | Floqast
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Eric Gregg
Founder | ClearlyRated
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Transform Expertise into Growth: Using Insight to Create Client-Centric Thought Leadership

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

In today's dynamic landscape, professional service firms must stand out and find ways to add value beyond billable hours. Your firm's expertise - delivered through compelling and differentiated thought leadership - represents untapped potential for building stronger client relationships and attracting new business. Yet this is often an underutilized asset. 

Join us for a compelling webinar that unpacks the critical role of client-centric thought leadership in elevating your brand, driving firm growth, and enhancing the overall client experience.

This session will go beyond the theory, providing actionable strategies for transforming expertise into growth. We'll explore how top-performing firms leverage their research and expertise to shape market conversations, attract ideal clients, and deepen existing relationships, ultimately moving from service provider to trusted advisor.

Learning Objectives:

  • Grasp the Strategic Imperative of Thought Leadership: Understand how a robust thought leadership strategy impacts brand perception, market positioning, and ultimately, your firm's growth trajectory.
  • Master Best Practices for Maximizing Impact: Discover proven methodologies for developing, distributing, and amplifying your thought leadership to ensure it resonates with your target audience and generates measurable results.
  • Harness the Power of Research: Learn how to integrate original research and data-driven insights into your thought leadership to establish unparalleled credibility and authority in your niche.‍
  • Connect Thought Leadership to Client Experience: Explore how sharing valuable insights fosters trust, demonstrates expertise, and contributes to a superior, more engaging client journey.

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Speakers:

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Ben Kent
Founder | Meridian West
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Ethan Murphy
Consultant | Meridian West
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Eric Gregg
Founder & CX Strategist | ClearlyRated
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Curating Insights: A Fireside Chat on the Future of Client Experience in Professional Services

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

The professional services industry is undergoing a seismic shift, and at the center of this transformation is the rise of client experience (CX) as a strategic advantage. Join Eric Gregg, Founder and CX Strategist at ClearlyRated, and Ryan Suydam, Founder of Client Savvy and CX Architect at ClearlyRated, for an unscripted and insightful conversation on the state of CX in professional services.

In this fireside-style chat, Eric and Ryan will share their perspectives on the CX revolution taking root in staffing, A/E/C, legal, accounting, consulting, and other service-based firms. From industry-wide trends to emerging expectations, they’ll unpack the opportunities—and challenges—facing firms that want to move from being “one of many” to becoming truly irreplaceable to their clients.

Learning Objectives:

  • Understand the Evolution of CX in Professional Services: Gain clarity on how client expectations have shifted and why CX has become a core business imperative for firms seeking growth, loyalty, and differentiation.
  • Explore Emerging CX Trends and Strategic Opportunities: Learn what high-performing firms are doing to embed CX into their culture, delivery, and business development practices—and what the future of CX might hold.

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Speakers:

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Ryan Suydam
Founder | Client Savvy
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Eric Gregg
Founder | ClearlyRated
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Transforming Professional Services: Insights From CXps 2025

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

Join Ryan Suydam, CX Architect and Founder of Client Savvy along with Jim Holz, Customer Success Manager of MSA Professional Services and Chance Metlock, Business Development Coordinator of Parkhill, as they look back at CXps 2025, the only dedicated CX conference for professional services. Ryan and our panelists will share their top takeaways, lessons, and inspiration from an energizing week in Puerto Rico.

What You'll Learn:

  • Innovative CX Strategies: Explore proven approaches to integrating CX into professional service firms.
  • Real-World Case Studies: Gain insights from practical applications and success stories shared at the conference.
  • Impact on Business Outcomes: Learn how prioritizing CX and EX can lead to more satisfied clients and positive business results.
  • Future Trends in CX: Get a glimpse into the evolving landscape of client experience in professional services.

Don't miss this opportunity to gain valuable insights and begin transforming your professional services approach.

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Speakers:

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Ryan Suydam
Founder & CX Evangelist| Client Savvy
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Jim Holz
Customer Success Manager | MSA Professional Services
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Chance Metlock
Business Development Coordinator | Parkhill
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Growth Unlocked: How Top Rainmakers Drive Consistent Firm Growth

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

In today's dynamic professional services landscape, where winning new business and retaining clients requires more than just effort, you need a strategic edge. This webinar cuts through the noise of a shifting market to deliver actionable intelligence that directly impacts your firm's bottom line.

Join Eric Gregg, Founder of ClearlyRated, a leading authority on client experience at professional services firms, as he teams up with Michael Perrone, COO, and Adrian Reece, VP of Data Science at Prodoscore, pioneers in employee performance and engagement analytics.

Together, they will bridge the gap between what clients truly want and what the data reveals about the habits and strategies of the most effective business developers. Discover the critical differences in time management, technology adoption, and overall approach. Don't let your firm get left behind – benchmark your strategy against the best and unlock sustainable growth.

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Attendees Will Gain:

  • Exclusive insights into the latest professional services buyer behavior trends you need to capitalize on now.
  • Proven strategies to identify and seize new growth opportunities, even amidst economic uncertainty.
  • Tactical methods to uncover hidden growth potential within your existing client portfolio.
  • Data-backed revelations on the specific activities and behaviors that differentiate top-performing professionals and business developers.
  • A clear understanding of which tools and technologies are most effectively leveraged by leading leading staffing sales professionals to maximize their impact.

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Speakers:

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Mike Perrone
COO | Prodoscore
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Adrian Reece
VP of Data Science | Prodoscore
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Growth Hacking Your Firm: The Cross-Selling Playbook

Research/Data
Client Experience
Client Satisfaction
CX
Firm Growth

Join Sarah Cirelli, CMO at HBK, and Eric Gregg, Founder & CX Strategist at ClearlyRated, for a live encore presentation of their presentation at AAM Summit 2025!

In today's rapidly evolving business landscape, successful accounting and advisory firms must move beyond traditional service silos. Discover data-driven strategies that transform cross-selling from an occasional effort into a predictable growth engine. Using real client feedback insights and practical case studies, learn how to identify untapped opportunities, overcome common barriers and build a culture where cross-selling becomes natural and rewarding for both staff and clients.

What You'll Learn:

  • Why cross-selling is vital to accounting firms.
  • Proven strategies to implement a cross-selling program at your firm.
  • How to get firm buy-in beyond marketing and BD.
  • So much more!

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Speakers:

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Sarah Cirelli
CMO | HBK CPA's & Consultants
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Eric Gregg
Founder | ClearlyRated
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497 Clients Tell You What They Really Want From Accounting Firms

Net Promoter® Score
Research/Data
Industry Benchmarks
Accounting

Tired of guessing what your clients want?

In today's competitive landscape, accounting firms can't afford to rely on assumptions. Join ClearlyRated founder, Eric Gregg, and Director of Analytics and Research, Darreon Day, for a data-packed webinar revealing exclusive insights from nearly 500 accounting clients and buyers. 

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In this insightful webinar, you’ll:

  • Uncover the latest trends shaping buyer behavior: Discover how buyers of accounting services are approaching solutions in the year ahead and adapt your strategies to win more business.
  • Gain a competitive edge: Learn how to tap into the buyer mindset, including ways to de-risk their decision to use your firm.
  • Master the art of differentiation: Understand the crucial role specialization plays in the buyer's decision-making process and how to showcase your unique value proposition.
  • Avoid service failures: Learn about the most common (and costly) service failures in the eyes of accounting clients.
  • Unlock the secrets to exceeding expectations: Go beyond basic service delivery and create truly remarkable client experiences that drive loyalty and referrals.

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Speakers:

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Eric Gregg

Founder & CX Strategist, ClearlyRated

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Darreon Day

Director of Analytics & Research, ClearlyRated

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Many thanks to our sponsor:

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