Client Experience in the AEC Industry.

Client Experience (CX) is no longer a buzzword—it's becoming a core business function reshaping how AEC firms grow, compete, and thrive. For example, firms that measure ROI of CX are 94% more likely to have above-average growth and 113% more likely to have above-average profitability.

Commissioned by the Society for Marketers of Professional Services (SMPS) Foundation; this first-of-its-kind research report explores how AEC firms are structuring, funding, and operationalizing CX initiatives—and more importantly, what the most successful firms are doing differently to achieve measurable results.

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