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Build online reputation with - an online, ratings-based directory for B2B service firms

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We developed—an online business directory—to help B2B service firms translate client (and, for staffing firms, placed talent) feedback into quantifiable, searchable information available to prospective buyers in the form of online ratings and testimonials.

Online Rep Laptop Perkins (600px)
  • Searchable: is a searchable online directory where providers of business services can be found by industry, city, state, or postal code.
  • Online Ratings: Prospects and buyers can search for transparent, validated client ratings, testimonials, and award history for B2B service firms.
  • Social Proof: Validated client ratings deliver what your prospects need the most: instant, credible proof of the caliber of service that your firm provides.

How it Works is a one-of-a-kind resource for buyers looking for information about staffing, accounting, legal, RPO, PEO, and other B2B service providers. The star ratings featured on a given profile and in search results are pulled directly from the featured firm's satisfaction survey program, which is overseen and validated by ClearlyRated, a leader in service quality research.

  • Firms participate in a client satisfaction survey, overseen and managed by ClearlyRated.
  • As participating clients respond to the survey, they rate their provider on the Net Promoter® scale. ClearlyRated translates these responses from a numerical value into a five-star rating and automatically populates all responses on the firm's profile in real time.
  • Survey respondents may opt to leave a testimonial (and they often do), which populates below the star ratings on a firm's profile.
  • All firms who have qualified for service quality awards through ClearlyRated will also have their award history featured on

To learn more about the ClearlyRated client survey and online reputation program, click here.

Set Your Firm Apart Where You Need to Most—Online

The research is clear. Online client ratings matter greatly to your prospects. Research shows that 86% of buyers look to online, third-party reviews as proof that the purchase they are considering will deliver the value they’re seeking.1 And prospective clients of B2B service providers report that online ratings and reviews are 2x as trustworthy as a company’s website when weighing top resources for determining the quality of a firm.2

We know that buyers of business services utilize online searches as a primary resource for vetting potential providers. Firms who are featured on receive the benefit of validated client ratings that show up directly in the search results for their brand or firm.

Perkins & Co Client Ratings SEO ClearlyRated

As you can see from the example above, a search for "Perkins & Co" returns star ratings from sites like Glassdoor, ClearlyRated and, of course, Google—all on the first page of the firm's search results. While most firms who survey their clients with ClearlyRated experience this first page placement, it isn't always immediate or guaranteed. To help firms maximize the placement of their star ratings, we offer best practices, action steps, and a free SEO audit of your ClearlyRated Profile Page to all of our clients.

Search engines give priority to validated star ratings when determining which web pages to return on a given search. Search engine algorithms respect these validated ratings because they have been proven, over time, to be desired and relevant to searchers.

Click here to learn more about how client (and talent) ratings impact search results >>

Beyond impacting how your firm shows up when it is searched for online, the star ratings published to provide the unique opportunity to publicly—and credibly—prove the quality of service they provide to their prospective buyers and job seekers.

In fact, among the top 150 staffing firms in the United States, the average ClearlyRated client generates 276 online ratings per location on That’s more than 4x more than those firms earn on Indeed, Glassdoor, and Google COMBINED. In addition, these firms average an overall rating of 4.5 out of 5 stars on versus 3.5 stars on Google, 3.2 stars on Glassdoor, and 3.1 stars on Indeed.


1BrightLocal, 2018
2ClearlyRated 2019 Industry Benchmark Report

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