Why Accounting Firms are Investing in Online Reputation Published by Kat Kocurek - September 27, 2020 The economic disruption and uncertainty caused by COVID-19 has created a new layer of complexity for accounting firm marketers and business development professionals. Buyers across all industries are demonstrating heightened aversion to risk when choosing a new firm. At the same time, your team’s capacity to build trust and alleviate concerns about risk has been […]
Why Client Ratings Matter for Your Firm’s SEO Published by Kat Kocurek - December 2, 2019 The research is clear. Online client (and talent) ratings matter greatly to your buyers. Research shows that 86% of customers look to online, third-party reviews as proof that the purchase they are considering will deliver the value they’re seeking1. And buyers of B2B services report that online ratings and reviews are 2x as trustworthy as […]
NPS for Staffing Firm Growth: Why Passives Matter to Your Bottom Line Published by Lauren Petersen - May 23, 2019 It can be easy to focus a majority of your energy on your Promoters and Detractors. After all, they’re the cohort of your clients who are most likely to spend time talking about you (the good and the ugly), reviewing you, and in the case of a Promoter – referring you. Not sure what we […]
Accounting Firms: Here’s What Makes You Referrable (And What Doesn’t) Published by Kat Kocurek - May 1, 2019 Referrals hold immense power in the heart and mind of the accounting buyer. They are able to sway opinions and, in many cases, convince a client to take their business to a competing service provider. In fact, according to our 2019 Accounting Buyer Benchmark Study, referrals are a prospective client’s top resource when vetting potential […]
Staffing Firms: Millennials Are Now Your Biggest Client — Here’s What You Should Know About Them Published by Eric Gregg - April 24, 2019 Millennials are now the largest generation in the American workforce, and that means, as a staffing agency, they’re not only the largest pool of applicants you have to pull from, they also make up a significant portion of your current (and the majority of your future) clientele. As Baby Boomers begin to age out of […]
Accounting Firm Client Behavior in 2019: What Matters & How New Clients Find You Published by Kat Kocurek - April 16, 2019 According to ClearlyRated’s 2019 Accounting Industry Benchmark Study, most existing accounting clients expect to need more assistance from accounting firms in 2019, with 60% reporting that they expect an increase in accounting needs this year. These numbers indicate an opportunity for accounting firm growth and expansion, but findings from our industry benchmark study also depict […]
Corporate Law Firms: Here’s What Makes you Referrable (And What Doesn’t) Published by Kat Kocurek - April 8, 2019 Referrals hold immense power in the heart and mind of the corporate legal buyer. They are able to sway opinions and, in many cases, convince a client to take their business to a competing service provider. In fact, according to our 2019 Legal Buyer Benchmark Survey, referrals are a prospective client’s top resource when vetting […]
Law Firm Client Behavior in 2019: What Matters & How New Clients Find You Published by Kat Kocurek - March 28, 2019 According to Thomson Reuters, demand for legal services is up nearly 2% since 2017, and our own legal market research shows that most existing corporate clients expect to need more assistance from law firms in 2019, with 47% reporting that they expect an increase in legal needs this year. These numbers indicate an opportunity for […]
What is ClearlyRated.com? Published by Kat Kocurek - July 2, 2018 At ClearlyRated, we believe that it’s good business to place the client experience at the heart of your growth strategy. And after nearly 10 years of empowering professional service firms with client intelligence and actionable feedback, the ClearlyRated team is excited to announce the launch of our newest offering – ClearlyRated.com! ClearlyRated.com is an […]
