Service Insights from ClearlyRated

What is Employer Branding?

Your employer branding is a promise to employees and candidates. By joining your team, they can anticipate specific benefits, perks, experiences, and environments—all of which can be verified and validated by current employees and recent interviewees.

More than ever, having positive employer branding is critical to recruiting and hiring top candidates—but, even so, many companies still struggle to create a strategy and real-time messaging that syncs with their organizations. When that happens, HR and recruitment teams are likely to experience a host of common challenges, including:

  • Consistently losing candidate traffic—and top talent—to the competition
  • Low employer awareness
  • Increasing time-to-hire and recruitment costs
  • Higher-than-average—and quicker—turnover

If your team is experiencing these challenges, it’s essential to take a step back and dig in. By tapping into internal resources as well as third-party support, you’ll be better positioned to identify the disconnects, awareness issues, and potentially negative feedback and reviews impacting your employer branding. Armed with this information, you’ll be able to support your team as they revisit your employer branding, addressing any hurdles, and ensuring you’re telling the right candidate story, right now.

Download the free white paper now to learn more and start building meaningful, attractive employer branding that improves retention and recruitment.


Employer Branding Whitepaper Download

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