Accounting Industry Benchmarks

2023 Accounting Client Satisfaction Benchmarks
Questions / Benchmarks


Scaled Answer Options; 0 to 10 & I Don't Know: 0 = Not at all likely, 10 = Extremely likely*

NPS 41%
Based on your most recent experience, how likely would you be to recommend [brand] to a friend of colleague?


Percent of clients that answered "Always". Not including: Sometimes, Never and N/A*

Responsiveness 73%
My phone calls and emails are __________ returned within 24 hours.

Quality 73%
[Brand] ___________ delivers high quality, error-free work. 

Value 68%
The firm's services are ___________ a good value, given the cost.

Needs 69%
[Brand] ___________ has a thorough understanding of my needs.

Proactive 64%
[Brand] is ___________ proactive in their approach to helping me. 

Timeframe 76%
The firm___________ delivers within the timeframe they say they will. 


For year over year trending charts - check them out here.

*2023 Industry Benchmark Study by ClearlyRated